For The Bygone Hotel, I lead creative direction across social, merchandise, and branded visuals—building a cohesive identity that feels both rooted in Hill Country and distinctly playful. From hand-illustrated maps and apparel to signage and logos like Harper’s on the Hill, I develop original design assets that extend the guest experience beyond the property. Strategically, I manage a content calendar that blends storytelling and aesthetics through reels, photos, and video, resulting in a visually consistent, personality-driven presence that deepens engagement and drives bookings.